How to Increase Sales with Gift Cards

Oct 23, 2016 | Restaurant POS, Retail POS, Weekly Articles

Holiday season is just around the corner, and there’s nothing people love more than gift cards during this time of year. Gift cards are also a great way to make money and increase business in your store.

However, time is ticking, and you need to order them soon if you want to have them in-time.

So, what are some practical ways to increase your gift card sales?

Make them highly visible at your business.

One of the best ways to encourage sales on gift cards is to simply put them in front of your customers. This isn’t as difficult as you might think. You can purchase a little stand from either Walmart or Office Max to display them on, and then place them right on your checkout counter or where customers pay or wait to be seated.

You can even draw more attention to your gift card display by decorating it with a little DIY flair. Hang the cards on a small tree, or from twine. There are lots of easy and cheap methods to draw the eyes to your gift cards.

Alert your email list.

We hope you have an email list of customers who have frequented your establishment. If not, we highly encourage you to begin building one.

If you do have an established email list, send out a holiday flyer to promote gift cards! Offer an incentive, or remind them to pick one up on their next visit! People love eating out around the holidays, chances are, your customers would love to be reminded by email that you stock gift cards.

Market them across multiple platforms.

Don’t stop just at email to promote gift cards. You should be using social media as a platform. Social media is a great and low-cost way to give yourself free advertising and some reach.

As discussed in our Pinterest blog, social media takes time and effort to receive any return on investment. The best way to promote gift cards is to plan a post with an image. These little reminders are great for those who like your page since they can share your gift card posts with all their friends and family.

A final note on gift cards.

Gift cards are a wonderful way to gain profit during the holiday season, but you need to act quickly. Christmas and Thanksgiving are just around the corner, meaning you should order within the next week to be assured you can get your cards in time.

Anything later then that is pushing it, and you might be left empty-handed this holiday season.

Want to order gift cards?

Contact us at 701.205.3019 ext 9417, or [email protected] to stock up on gift cards for the holiday season.

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