How to Increase Traffic for Your Restaurant During the Off-Season

October 9, 2016

Fall has come, meaning many local bars and restaurants will be closing down as the summer season comes to an end. If you keep your doors open during the off-season, you understand the struggle of trying to attract customers when business inevitably slows down.

To help make it through the off-season, we’re going to go over some of the best ways to keep busy during these off months.

Offer deals and promotions.

Sometimes it takes money to make money. You’re going to have to offer incentives to bring people in when you’re not bustling with customers. Whether it be discounts on beverages with a purchase of a meal, or buy one get one.

Draw on some creativity, and find what you can give away without cutting into your profit margins too heavily. You can use your POS system to look into your food profits.

Stay in touch.

Remember your locals?

The sad reality is when your business is at it’s most profitable during the peak seasons, locals tend to shy away. Since you’re so busy, regulars and those who live in town probably haven’t stopped by in a long time.

Take advantage of your downtime and reach out to the locals. Run specials around holidays, and try to engage the townies. People who live in town need a break from the woes of life. Attract them in a nice meal they won’t have to cook.

Up your marketing efforts.

Here are some great email campaign topics you can run during the off season to attract customers.

  • 10 Recipes That Actually Taste Better With Frozen Berries Than Fresh Ones
  • How to Can and Jar Fruit to Last All Year
  • How to Make a Healthy Smoothie With Frozen Berries
  • 7 Outdoor Summer Activities to Book for Your Family Right Now (Before It's Too Late!)
  • 5 Foods You Could Be Growing, Even During the Winter
  • 3 Fruits That Can Withstand Winter Winds

Sending out email campaigns to draw in cold visitors with your steamy, hot piping food is one of the best ways to draw in customers.

Keep up on social media.

We’ve done blogs talking about promoting yourself on Pinterest and Instagram, and you should step up with your social media presence during the slow season. Use this time to capitalize on reminding your customers how awesome your business is and why they should visit.

Interested in other technology to help your restaurant?

Download our free e-book, and we’ll reveal the pros and cons of buying a POS, give you a list of what features are must-haves, and help you choose a merchant services provider.

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