Minneapolis MN: How Your Restaurant Can Promote Itself On Pinterest [Part 2]

Jul 17, 2016 | Restaurant POS, Twin Cities Blog, Weekly Articles

Last time we talked about why it’s worth your time to promote your restaurant on Pinterest. Today, we’re going to talk about practical ways to implement it.

Just a bit of information regarding all social media. You can’t just log in and post one pin a month and expect to see any traffic for your restaurant from it. The more time you invest in any form of social media, the better return on investment you’ll receive.

Some of the ways to promote yourself are more time consuming than others. So you can decide which options will work best with your schedule and your business.

Here are 3 of the best ways your restaurant can promote itself:

  • Create your own pins
  • Repin other content (especially items that are popular)
  • Create a board for your restaurant

Create your own pins.

Creating your own pins are a great way to get direct traffic to your website. Beth Hayden, the author of Pinfluence, revealed that Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined.

Click here to see the full tutorial on how to create your own pins from scratch.

Now, the most successful pins carry similar traits. They incorporate engaging images with content to solve a problem, inspire, or appeal to an interest or a hobby.

In order for this to work, you need to create engaging pins with arresting images. Since Pinterest is a visual medium, you need your images to speak and catch your audience in order for them to repin it on their own boards.

Repin other users content.

You don’t have to create all the content that you share on Pinterest. You can repin others content or content you’ve already created from your Facebook page or YouTube channel. Use photos from your website, or pictures of your favorite menu items.

To help position yourself as an authority in your field, share a combination of sources to ensure your boards contain interesting information that’s relevant to your audience.

Create a board for your restaurant.

Boards are where all the pins you create call home. The more boards you have, the more places you will have to organize.

It’s easy to create a board. Just go to your profile, and click “Create a Board.” Then, give it a name, a description, and select an appropriate category.

Here are some ideas for creating a board for your restaurant.

The takeaway.

Investing time into growing your restaurant’s presence on Pinterest may seem like a lot. Profit margins can be tight for restaurant owners, and the thought of spending money you may not have is intimidating.

Don’t worry, we have a solution for you. If you are interested in ways to save your business money by preventing shrinkage or theft.Then read up on the technology we recommend to cut down on your losses and increase your profit margins.

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